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It is no surprise that the children of the country which has given birth to various sports have big athletic dreams --- dreams to conquer the world of sports and to make their country proud. But are their dreams being fulfilled? Are they given enough opportunity and training? Well! They are --- from now on at least. It is time to make dreams come true and celebrate Indian athletics.

I was so happy to learn about this initiative by GAIL (India) Limited and now immensely proud to pass the knowledge to you. The work they are doing is praiseworthy and welcoming. They have created a grassroots athletics program called GAIL-Indian Speedstar which is aimed at unearthing young talent across the length and breadth of India. The program was launched on 22nd March at New Delhi this year in cooperation with National Yuva Cooperative Society.

The very reason for the launch of this program was to identify, select and nurture the hidden talents in athletes. And the target is to bring together a pool of brilliant athletes who will possibly bring honour for India in track events at the highest echelon of sporting events – the Olympics.

The program is already in full operation, targeting talents in the age group of 11-17 and across 100m, 200m and 800m track events. It is good to see that eminent sportsperson like P.T Usha, Rachita Mistry, Anuradha Biswal and Kavita Raut have been appointed in the selection committee. There is no doubt that with the expertise they have, the training plan and module for selecting athletes that they are developing will be fruitful.

Initial trails have already been conducted in 55 districts across 10 states. It looks like people are really appreciating this program as more than 25,000 children participated in those trials. State levels trails are also being held and states like Rajasthan, Kerela, Odisha, Jharkhand, Maharashtra & Gujarat have already sent their shortlisted children to the National Camp. 
A glimpse into the various events at the camps
The shortlisted athletes from state trials will attend an intensive national level camp, at the conclusion of which, final trials will be held. Winners will be selected based on the qualification criteria and their potential and they will be given extensive training throughout the year. The top 9 athletes will then be provided with a world class coaching for over a period of 5 years with an ultimate objective of one of these athletes to represent India at the Olympics.

I wish the athletes and this program a great success and hope that this will bring us many gold medals. 


Find out more about this initiative at GAIL-Indian Speedstar website (http://www.gailindianspeedstar.org/) and watch a winner speak about her dreams in this Facebook video.
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The only blogging community I am active on is Indiblogger and I owe a lot to them. My whole blogging journey started with them --- from the first visitors to the first monetary profit --- Indiblogger gave me everything. It is always fun to see this community grow and embrace new ideas and innovations. With yet another step forward, the founders of Indiblogger have launched IndiPR.com with an aim to bring businesses and influencers a lot closer.

IndiPR.com is a website which is built to make it extremely simple for a business to get their Press Releases published by top bloggers. The obvious first marketing move that every business and start ups do is spread a Press Release about their products and services. What IndiPR.com do is simple – they connect the businesses to the people who posses good online influence and assists digital marketers with SEO, content marketing, generating awareness and gaining much needed conversations around the product; all of these within 72 hours.

The whole process is carried out by a self learning automated engine known as the ‘AITE’ or ‘Automated Influencer Targeting Engine’. It removes the cumbersome process associated with identifying and targeting appropriate influencers for the marketers. All a business has to do is upload their Press Release and the AITE proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.


I as a blogger stand on the side of the influencers and I cannot appreciate the fact enough that IndiPR.com is going to bring us a lot of opportunity. Renie Ravin, the Founder and CEO of IndiBlogger agree with me and he says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

I also believe that IndiPR.com will give great exposure to new start ups as they will be able to reach proper influencers for a budget as low as USD 150. There is also a free trial on offer and any business can write out a Press Release to try out its scope. There is no doubt the Indiblogger’s latest initiative IndiPR.com is going to change up the blogging scene in this part of the world. And with plans to expand beyond Press Releases in the near future to introduce creative assignments, connect influencers with product launches --- things are only going to keep getting better. With the marketing process simplified and handled by the Automated Influencer Targeting Engine, it is time for a little dance by both businesses and bloggers.


Visit IndiPR.com for more information.
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Last night I logged into Twitter to find a feed full of tweets that welcomed the great Kapil Dev (@therealkapildev) into the social network. From the Prime Minister of India to other common twitter accounts, everybody warmly welcomed Kapil Dev. The man, once the captain of the Indian cricket team had won the World Cup for our country and he definitely deserved such a grand welcome.

With Kapil Dev's entry into the social network, India saw a new trending topic in the Twitter trends. No, it surprisingly wasn't #WelcomeKapil, but instead was #EkNayiLeague. It didn't take people much time to conclude that Kapil Dev joined Twitter to promote this Nayi League. The promotions, till now, are a bunch of videos that stars Kapil challenging various celebrities like Dhoni, Sania Mirza and the comedy-king Kapil Sharma about how they will lose if they play this league from their heart.


At this moment, #EkNayiLeague is nothing but a big confusing mystery. The teaser videos doesn't reveal anything and nor are any information available elsewhere. Even though Kapil Dev and the word 'League' are associated with Cricket, I doubt it that EkNayiLeague will be associated with Cricket. The inclusion of a tennis player's and a comedian's names in the teaser videos suggest that EkNayiLeague will not be a cricket tournament. But the fact that EkNayiLeague will not be something related to cricket further makes it more confusing. If it isn't about cricket, then what is it about?



My tiny brain is too confused about this league. Talking of brains, I think that this event has something to do with brains. On the promotion's header image above, Kapil Dev is seen pointing towards his head and the common line in all the videos --- 'If you use your heart, you will lose,' indicates to some kind of game that will need extensive use of brains. It will not be a quiz show or anything like that but it will definitely use some heads.

So till now, I am sure of two things about the EkNayiLeague. It isn't about cricket and it will involve big celebrities. What I hope this league should be about is --- a social drive for a good cause. Celebs have money, they have inspiring stories, they have the power to lead and I hope that Kapil Dev will use the EkNayiLeague to churn out those things from leading celebrities and provide the general people a new kind of light or entertainment or work some magic to make this world a better place.

The EkNayiLeague mystery is scheduled to be revealed on 7th May. Until then, we can do nothing but speculate things. This event is getting a lot of positive response and is already a success.

Visit www.eknayileague.com to stay updated about the league. 
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